Mercury Marine continues to grow its presence in key saltwater markets including a record-setting presence at the 2018 Fort Lauderdale International Boat Show. Mercury outboards accounted for almost half of all engines in the on-water display at the show and had more outboard engines on display throughout the entire show than any other engine manufacturer.
“To kick off the North American boat show season with nearly half of the on-water boats on display showcasing Mercury outboards is a powerful statement that consumers are demanding Mercury engines,” said John Pfeifer, Mercury Marine president. “Both our mainline and Mercury Racing outboards continue to grow in demand in key saltwater markets and it was great to hear from consumers in Ft. Lauderdale who are asking for Mercury four-stroke power.”
Ft. Lauderdale was the first North American boat show where Mercury showcased all 19 of its new V-6 and V-8 four-stroke outboard engines launched in 2018. The V-6 outboard line was launched in February at the Miami International Boat Show while the V-8 four-stroke outboard lineup was launched in late May 2018.