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BVI Spring Regatta Auctions 10 Years of Mount Gay Hats to Benefit Youth Sailing

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If sailing is your game, you’ve seen Mount Gay’s iconic, red regatta hats. Since 1987, these distinctive baseball caps have come to represent far more than just a stylish sunshade-they’ve become an internationally recognized symbol of competitive sailing, each custom embroidered with the name and year of a particular Mount Gay-sponsored event. But unlike mainstream fashion trends, Mount Gay hats are earned, not purchased. “The brand has never sold a red cap and it never will!” said Mount Gay’s Raphael Grisoni. “There is no other way to get one than to sail in the regatta. They have become a sign of recognition among real sailors.”

To help raise money for the Royal BVI Yacht Club’s Youth Sailing Program, the 40th Anniversary BVI Spring Regatta (March 28 – April 3, 2011) has secured special permission from Mount Gay to auction off a single, ten-hat collector’s series representing a decade’s worth of Mount Gay BVI Spring Regatta hats. The auction includes ten brand-new mint-condition Mount Gay hats from the 2002 – 2011 BVI Spring Regattas, as well as a custom-made case to display this handsome collection of sailing history. The bidding is set to take place both on EBay and at the event itself, with opening bids starting at $1,000 and a “buy-it-now” option set at $25,000.

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BVI Spring Regatta and Sailing Festival March 28 – April 3, 2011

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