BVI Spring Regatta Auctions 10 Years of Mount Gay Hats to Benefit Youth Sailing
If sailing is your game, you’ve seen Mount Gay’s iconic, red regatta hats. Since 1987, these distinctive baseball caps have come to represent far more than just a stylish sunshade-they’ve become an internationally recognized symbol of competitive sailing, each custom embroidered with the name and year of a particular Mount Gay-sponsored event. But unlike mainstream fashion trends, Mount Gay hats are earned, not purchased. “The brand has never sold a red cap and it never will!” said Mount Gay’s Raphael Grisoni. “There is no other way to get one than to sail in the regatta. They have become a sign of recognition among real sailors.”
To help raise money for the Royal BVI Yacht Club’s Youth Sailing Program, the 40th Anniversary BVI Spring Regatta (March 28 – April 3, 2011) has secured special permission from Mount Gay to auction off a single, ten-hat collector’s series representing a decade’s worth of Mount Gay BVI Spring Regatta hats. The auction includes ten brand-new mint-condition Mount Gay hats from the 2002 – 2011 BVI Spring Regattas, as well as a custom-made case to display this handsome collection of sailing history. The bidding is set to take place both on EBay and at the event itself, with opening bids starting at $1,000 and a “buy-it-now” option set at $25,000.
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BVI Spring Regatta and Sailing Festival March 28 – April 3, 2011
Linda Phillips has written for ALL AT SEA since 2008.
