Bitter End Yacht Club – Get Provisions Across the Pond

There’s good news for those who have always wanted to own one of the Bitter End Yacht Club’s signature Pro Am Performance Sailing Shorts. These, and several other wearables under the Virgin Gorda, BVI-based resort’s Bitter End Provisions line, can now be shipped to Canada, the UK and EU, in addition to the USA. 

“We launched Bitter End Provisions in 2018 after Hurricane Irma wiped out our 64 acres. We knew that the rebuild would be a long haul and we also knew that we needed to find a way to keep the Bitter End spirit alive and stay connected with our extended family. Provisions was inspired by our community who wanted to find a way to support hurricane relief and to pick up some of their favorite Bitter End gear.  We did not know what to expect with this new venture, so we initially shipped only domestically here in the US. Since the launch, our global audience has hailed over and over requesting our goods. So, we responded to that call,” says Kerri Quinn Jaffe, chief marketing officer.

In addition to the sailing shorts, other popular items include the Bottoms Up Belt, All-Weather Lightweight Vest and Burgee Ties for men, Bitter End Dry Tote and Cleat Necklace for women. The newest items are the French Terry Collection of hoodies for women and girls and infant’s One Love Onesie. 

Soon, it will be possible to purchase these provisions at the BEYC itself.

“We are beyond excited to see the flurry of activity taking place. Foundations are being poured and buildings are going up as we speak. On behalf of the entire Bitter End Crew, we can’t wait to welcome our friends from across the globe ashore.” www.bitterendprovisions.com

Carol_Bareuther
Carol M. Bareuther, RD, is a St. Thomas, U.S. Virgin Islands based marine writer and registered dietitian.