Highfield Boats Expands to the Caribbean with St. Barths Marine as New Dealer

Highfield Boats Expands to the Caribbean with St. Barths Marine

In a move that strengthens its presence in the Caribbean, Highfield Boats USA has added St. Barths Marine in St. Barths, FWI, as its 9th dealer in the region. The Michigan-based supplier of rigid inflatable boats (RIBS) continues to expand as it builds a strong network across the U.S. and Caribbean markets.

St. Barths Marine: A Strategic New Dealer

Located just two blocks from the yacht harbor in Gustavia, St. Barths Marine was signed as one of four new dealers in the USA and Caribbean in May. With this new partnership, Highfield Boats expands its reach in the region, bringing its popular RIBS closer to boating enthusiasts in the French West Indies.

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Highfield Boats’ Impressive Sales Growth

“Highfield Boats USA saw boat-show sales increase by 26 percent year over year during the September 2023 to April 2024 season, when many other boat builders were reporting a decline in sales,” said Christophe Lavigne, president of Highfield Boats USA. This increase reflects the growing demand for Highfield’s durable, high-performance boats.

Expanding the Team to Support Continued Growth

To support its ongoing expansion, Highfield Boats USA has been growing its staff. The addition of new dealers in key locations across the U.S. and Caribbean helps to bolster the brand’s popularity. “These new dealers demonstrate the growing reach and popularity of the Highfield Boats brand,” Lavigne adds. “We are delighted to welcome them to the winning team!”

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More Information on Highfield Boats

For more information about Highfield Boats USA and its growing network of dealers, visit www.highfieldnorthamerica.com and www.ccpf.net.

Carol Bareuther has written for ALL AT SEA since 2004.