It’s been 18 months since Hurricane Irma ravaged the British Virgin Islands, especially the corner of North Sound, Virgin Gorda, where the Bitter End Yacht Club (BEYC) hosted sailors since the 1960s. The debris has been cleared and the BEYC 2.0’s rebuilding is underway. In the meantime, what has re-opened is Bitter End Provisions, a new line of seaworthy gear and goods that includes men’s, women’s, children’s and pet’s apparel as well as totes, tumblers and tees.
“It started as a handful of goods, tried, tested and beloved by Bitter End’s crew,” explains John Glynn, vice president of sales and marketing. “Those goods were shared with family members, friends and yacht club guests. Those guests took these items home to places far and wide. Then trickled in the requests…could we please send them another…and Bitter End Provisions was born. The criteria for an item to make the cut in the line is that it works hard and works often. That it has been tested at sea. And, that it pairs really well with a bottle of rum!”
For every Bitter End Provision’s purchase, the BEYC donate $1 to the Bitter End Foundation in support of the BVI community and in stewardship of the marine environment. bitterendprovisions.com
