MarineMax Unveils Superyacht Division to Enhance Global Operations and Client Experience
MarineMax, the world’s largest superyacht services company, announces the launch of its new Superyacht Division (SYD) to streamline global operations and elevate customer experience. Learn how this division integrates renowned brands under a unified structure.
Big news for the world’s largest superyacht services company. MarineMax, headquartered in Clearwater, Florida, USA, which attained this title through the combination acquisitions of Fraser Yachts, Northrop & Johnson, Fairport Yacht Management, SuperYacht Management (SYM), and Atalanta Golden Yachts, announced in June the creation of a new “Superyacht Division” (SYD). This new division will combine the back-office functions for the company’s superyacht brands into one global support structure. Human resources, accounting, finance, legal and compliance, martech, video and image production, business intelligence, and technology will now all fall under one ‘roof.’ In doing so, it integrates the backend of each brand into one international organization without changing the DNA of the company’s well-established, individual brands.
Daniel Ziriakus will lead MarineMax’s SYD as group operating officer and executive vice president. Ziriakus spent the last two decades building and restructuring global yacht brokerage houses from a marketing perspective, starting with Fraser Yachts in 2007 and then Camper & Nicholson’s International in 2012. Alessandra Nenci has moved to the group chief financial officer and executive vice president position. Nenci, with an international career in corporate finance, joined Fraser Yachts in 2013 and became chief financial officer in 2017.
“The creation of the SYD represents a pivotal moment for MarineMax,” says Chuck Cashman, MarineMax’s chief revenue officer. “With Daniel and Alessandra at the helm, we are confident in our ability to deliver unparalleled service and support to our clients. This new structure will enhance operational efficiency and reinforce our commitment to maintaining the unique identities of our esteemed brands while offering an elevated customer experience. Equipping our team with best-in-class tools guarantees superior marketing, cutting-edge technology, and exceptional support.” www.marinemax.com
Carol Bareuther has written for ALL AT SEA since 2004.
Worth your time?
Thanks — noted.
