What started from one man’s passion for sailing and selling is now a leading global superyacht brokerage. Fraser Yachts, founded by namesake David Fraser in Newport Beach, California, in 1947, celebrates not only its Platinum anniversary this year, but also the accolade of being the brokerage that closed more deals than any other for the seventh year in a row. What’s more, the company also welcomed several substantial new additions to its new construction and yacht management fleet last year and continued to book a record breaking number of superyacht charters.
“Our greatest source of pride is our people who comprise our unmatched team of industry experts, says Mike Busacca, chief operating officer for Fraser Yacht’s U.S. headquarters in Fort Lauderdale, Florida. “Our success for nearly 70 years and our professionalism, ethics and discretion, are why an increasing number of owners choose Fraser time and time again.”
Fraser Yachts’ 70th anniversary celebrations started in January with the launch of its new Charter Portfolio. Completely redesigned for this celebratory issue, the beautiful coffee table-style book features 100 of the best superyachts for charter around the globe and the most exquisite destinations to visit. Also in January, Fraser rolled out its updated brand image. The new branding, a simplified logo in opulent pastel colors, reflects the luxury services that the company offers.
As part of its initiatives for the future, Fraser Yachts has partnered with the Plastic Oceans Foundation, a global network of independent not-for-profits and charitable organizations dedicated to educating people on how to change their daily habits in order to protect the oceans from plastic waste.
“We are proud of our heritage and the experience and knowledge that this milestone represents and look forward to combining this with innovative ways to provide a better service to our clients,” says Busacca.