There’s nothing like a major investment to boost business. In this case, the Caribbean will be one of the chief beneficiaries via its yacht charter industry. In July, Travelopia Yachts, the Clearwater, FL-headquartered world’s premier yacht charter business and parent company to popular brands The Moorings, Sunsail and Footloose, announced its unprecedented investment in its charter products in 2020.
“This investment is already being felt in The Moorings’ flagship destination, the British Virgin Islands, where extensive renovations are already underway to modernize and refurbish the existing marina, dock, and hotel facilities there. Additionally, the all-new Moorings 5000 sailing catamaran is already available for charter in the Caribbean, offering an unrivalled charter experience on the water,” says Ian Pedersen, marketing manager for The Moorings.
In perhaps a first for the charter industry, Travelopia is directing several million dollars of this investment into technology infrastructure and capabilities. The aim is to make charter products easier to research, find and book. www.travelopia.com
