On Tuesday and Wednesday 20 & 21 August 2013, Dealer Principals and Representatives met in Deerfield Beach, FL for their bi-annual Caribbean Dealer Conference.
Dealerships from the USVI, BVI, Antigua, St Maarten, Dominica, Grenada and Trinidad were in attendance. A wide range of issues were discussed, and factory representatives were updated on issues arising from Dealers’ Territories. The Caribbean is a prime cruising area for owners’ of Northern Lights Products and the factory encourages these meetings to get feedback from their customers and monitor the level of service their Caribbean Dealership is able to provide.
New products were discussed, including the new generator pan and sound enclosure designs. The combination has resulted in reductions of overall package designs by nearly 30%. Product changes initiated by suggestions from previous meetings, such as cast stainless steel exhaust elbows and attachment bolts, were shown. New generator models up to 500kw currently under development were unveiled.
A highlight was the discussion of the comparison of Northern Lights generators vs other Marine Generators. Caribbean Northern Lights dealers see every model of marine generator in various applications and so are ideally placed to make comparisons.
The outcome of the discussion was that Northern Lights Generators require less maintenance, use far fewer parts, are easier to repair, have far more parts redundancy and run longer than anything available on the market today. The competition, with more than 30 ways to shut down, was generally felt to be less reliable. A major differentiator was the factory support that is offered by Northern Lights and the overall cost of ownership with Northern Lights was agreed to be significantly less than any competitor.
All of these factors make Northern Lights generators uniquely qualified for customers in the Caribbean, as they put far more hours on their generators than most pleasure craft owners. Dealers reported that their customers routinely put between 1,000 and 4,000 hours per year, as opposed to less than 500 for the average pleasure craft owner.
The conference closed on Wednesday 21st August and all attendees found it to be extremely productive.