What started as a Hobie, kayak and sail dealer in 1987 is today a major marine superstore!
Now with three South Florida locations, Nautical Ventures celebrates its 30th year- the diamond anniversary. In December, the company enjoyed an early celebration after being recognized as a Top 100 Dealer for 2016 during the National Marine Dealer Conference & Expo.
“As the kayak craze grew into other nautical sports, such as stand-up paddle boarding and extreme kayak fishing, the store grew alongside it, adding new brands and product categories to support those markets,” explains Frank Ferraro, director of marketing for the Nautical Ventures Group.
In 2009, a neighboring brokerage firm, QPS Marine owned by Roger Moore and Jeff Garcia, bought a majority interest in Nautical Ventures and added a boat dealership with yachting components to the store. Moore soon formed important relationships with key brands such as Novurania, Yamaha, Mercury, Bote Paddle Boards, Century Boats and more, and expanded the retail footprint to a 30,000-square foot state-of-the-art waterfront dealership in Dania Beach. In 2015, Moore bought the former MarineMax location in North Palm Beach and opened a second store to serve that market. Both locations feature the company’s signature AquaZoneTM, an in-water facility that gives customers the opportunity to try products before they buy them. In 2016, a third retail location was opened in Riviera Beach adjacent to the new $50 million expansion project taking place at the Riviera Beach Marina.
What’s ahead for Nautical Ventures in 2017?
“We’re adding larger boats, up to 80-foot, to our inventory. We’re growing our brokerage division. We’re adding an e-commerce component to our website. We’re improving our service division and placing an emphasis on repower programs and engine sales. We have integrated new dealer management software to streamline operations and better communicate with our clientele. We are also growing our rental operations and creating organic events and meetup groups to meet the social demands of our customers,” says Ferraro.