First-Ever Beneteau CEO for the Americas


There’s a first-ever CEO for the Americas at French boat manufacturer, Group Beneteau, George Armendariz, formerly president of Nordic Tugs Inc. and before that Vice President and General Manager of Brunswick Marine Europe based in Belgium, took this newly created position in August. He will coordinate the regional activities of the company’s brands currently based in North, Central and South America, namely Beneteau, Jeanneau, Prestige, Four Winns, Scarab, Glastron and Wellcraft.

“As we go forward, we’ll be harnessing the global strength of Groupe Beneteau to support our American brands and fortify our distribution channel in the US.  I’m delighted with the receptivity to this message shown by our dealers at the recent meeting in Sarasota,” says Armendariz.

Groupe Bénéteau is a world leader for mono and multihull sailboats, and continues to grow in the powerboat markets where it now plays a significant role. The company offers more than 200 models from 15 to 105 feet in length.

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