Dometic announced a new brand positioning for the company on November 28th at the RVIA National Trade Show and plan to unveil this for Marine at the Miami Boat Show on Feb. 16th.
Kelly McGann, Sr. Vice President of Marketing for Dometic Americas said: “Dometic is a global company that provides great solutions to satisfy people’s essential needs when living mobile. We offer smart and reliable products with outstanding design. Our new mission and tagline for Dometic is ‘Mobile Living Made Easy.’ At the heart of this new brand platform is a sharp focus on our end consumers –RV owners, boat owners, truck drivers and outdoor enthusiasts. Dometic is on a journey to make a seamless and consistent experience for our customers; fulfilling the promise of Mobile Living Made Easy, which is expressed in a new, fresh and modern visual identity centered on the values of our end consumers.”
Mobile Living Made Easy. Millions of RVers, boat owners, truck drivers and outdoor enthusiasts live on the move for long periods of time. McGann added, “Dometic is committed to leading the Mobile Living market and making Mobile Living easy for our customers.”
Brand Harmonization. The new global Dometic is one company, one brand, one promise. Since its inception, Dometic has flourished through both organic growth as well as through acquisitions. The numerous brands, including Atwood, Fantastic Vent, Marine Air and Cruisair are now being unified into one single brand: Dometic. By harmonizing the brands, Dometic is able to unify the breadth of product offerings, resources and expertise into one cohesive global powerhouse in the Mobile Living market.
Smart Solutions, Reliable Products, Outstanding Design. Dometic is committed to leading the industry in providing solutions that satisfy people’s essential travel needs when living mobile: having the right temperature, cooking, keeping food fresh and taking care of personal hygiene. If these needs are not met, it could ruin the whole experience.
Dometic products are reliable and comply with all applicable safety and quality standards.
Dometic’s new product design is consistent and contemporary, reflecting an exceptional understanding of the target customers.
McGann said, “We look forward to unveiling this new brand positioning to our customers at the Miami Boat show on Feb. 16, continuing to earn our customers’ trust through the smart solutions and reliable products we provide and introducing even more people to Dometic though this new brand platform.”